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Pepsi Zero Campus Marketing Activation Lead - Penn State University

We are seeking an experienced Marketing Activation Lead to join our team.  As an Activation Lead, you will assist in executing a new marketing campaign for Pepsi Zero Sugar on college campuses. This position will be accountable for providing a one-of-a-kind brand experience to students and helping to start long-lasting relationships with this product. This program will run for one to two weeks depending on market.  Specific responsibilities will include:

  • Managing event equipment. This includes transportation, Shipping/Receiving, maintaining, set up, & breakdown.
  • Distributing branded merchandise and other giveaways.
  • Working with local staff to present the brand in a positive way.
  • Working with Fuse and Technology vendor to make sure everything runs smoothly.
  • Completing daily recap reports.
  • Daily communication with Fuse management.


  • 3 + years of marketing experience
  • Beverage and/or technology marketing experience is highly desirable
  • Strong organizational, time management, and communication skills
  • Must be self-motivated and able to manage and execute multiple tasks without direct supervision
  • Professional demeanor
  • Access to computer to check email daily
  • Proficiency in Microsoft Word, Excel, and PowerPoint
  • Availably to travel and work nights, weekends, and holidays
  • High energy, fun, personable, and a sense of humor are top qualities in our ideal candidates


  • Duration: 1-2 weeks. Approximately August 20th through September 20th  (exact dates will vary by campus)
  • This is a temporary, paid independent contractor position (25 - 40 hrs/week)
  • Fuse reserves the right to conduct background checks for relevant roles
  • Fuse will contact individuals selected for interviews, but cannot accept emails or phone calls regarding this position
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